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Head of Business School investigates corporate success and failure

6/9/2006

Whether it is the head of a High Street retailer making jokes about his own products, or companies launching special offers that end up costing them tens of millions of pounds, the business world has seen more than its fair share of spectacular failures and own goals.

Now one of Europe's leading marketers is turning his attention to the basic business competence and common sense, or rather the lack of it, displayed by companies of all shapes and sizes.

Professor John Saunders, Head of Aston Business School, Birmingham, will address an invited audience of Aston Business School' s MBA graduates at the East India Club in London on September 29.

The theme of his address will be corporate success and failure, the role of incompetence and perhaps more importantly how to avoid such mishaps.

A Professor of Marketing at the Business School, John Saunders has had extensive industrial experience in sales, marketing and corporate planning in the aerospace industry and consulting experience with many major organisations including Nestle, Unilever, Rolls-Royce, Ford, the Asian Development Bank, the Cabinet Office and the Singapore Government.

He has published widely in leading marketing and international business journals and books on business simulation, forecasting, competitive positioning and marketing. Much of his current work is on business incompetence.

His European Edition of Principles of Marketing, co-authored with Philip Kotler, Gary Armstrong and Veronica Wong, is Europe's top selling marketing text. He has also co-authored, with Graham Hooley and Nigel Piercy, Marketing Strategy and Competitive Positioning 3rd Ed.

To register go to: http://www.abs.aston.ac.uk/newweb/programmes/mba/online/forum/default.asp. Or contact Stephanie Meek at s.d.meek@aston.ac.uk

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